Thursday, 31 May 2012

Do Facebook likers mean anything?

WE NEED MORE FACBOOK LIKERS! I hear businesses cry out.

But does it really make your business any more of a success if you have 10,000 likers or just 10?

Not really.

All you have is an extra marketing avenue, which to be honest, is so heavily controlled by Facebook that you are probably not reaching the huge amounts of people you think you are.

The key thing to remember is, worry about your business, not how many likers you have.

Having a high Facebook count doesn't make you a success, YOU make yourself a success, working on the business that you love and are passionate about and your liker count should be reflecting that passion. It should be an indication of appreciation of your work or your company in general, not how popular you are with complete strangers.

If Facebook died tomorrow, would your business die too?

If you work hard on your designs, products or services and then share you work through social media with photos and videos, or just blog about your latest ideas, then people will naturally become interested in what you do and feed off your passion. They will like and share what you have shown them, and the people they share with will share again and the cycle continues. Before you know it you have the liker count you wanted so badly before but now the likers are there because THEY want to be there and are keen to know more about your business. They are not there because they.. well in simple terms... were spammed until they gave in and have probably unliked and moved on because you have zero content because you are too busy trying to get likes!

I still find it amusing to watch my liker count go up at competition time and then quickly down again when they realise they havent won and these are the likers you ideally want to filter out.

The main thing is to just enjoy what you do! Don't spend hours staring at a computer screen thinking 'why hasn't anyone liked my page today'. A Facebook liker count is not a definition of your success and nor is it a sign of how good your work is. It most certainly doesn't represent your talent, skill and the whole world is not on Facebook! and some, not even the internet.

And remember... we all start with 1 like. (^-^)