Sunday, 20 January 2013

Does Etsy work?

It is a good question.

A lot of people ask me if it is worth listing their products or patterns on Etsy as I have a small shop over there and the short answer is yes, it is always worth getting your products out there in all manner of places but will it make me rich quick? well, the short answer to that is probably no.

Putting aside the fact that Etsy charge a small listing fee, which I'm not really going to go into whether that is good or bad or whether it is worth it for your business. What is really important is can Etsy make me money.

The chances of someone seeing your product on Etsy is pretty small. You need to realise that a lot, and I mean A LOT of people sell their stuff on Etsy. You may feature on their homepage as a new listing for ... oooh .... all of about 2 seconds but the chances of someone specifically searching for your product and then clicking on your listing and then BUYING your product is infinitesimally small.

So should I bother I hear you ask? yes! of course you should bother, small is better than nothing of course. The listing fee is extremely small and just one sale will usually cover your initial costs but if the changes are so small why should I bother?

Some kind of online presence is better than none but the key thing to do is to link to your Etsy shop from other social networks such as your Facebook page or your Twitter account. Let people know about your shop. Lead people directly to your shop will get your new store much more attention than just relying on the Etsy search feature.

However if you want my advice, the best thing to do is start up your own online shop and build your own website, it really is. You will save on all costs, minus some PayPal fees and you can completely make it your own. How on earth...? well it won’t cost you thousands I can tell you that much and it really isn’t that complicated as there are lots of people out there to help you.

Ok, it's easy for me as I'm a website developer by trade but even I use the free software that is out there. The first thing to do is register your domain name. You can go for the easiest route on this and head on over to 1and1 and then get yourself some hosting space, that is somewhere to put your website so the world can see it. Think of it like a big drawer, full of your stuff, that the world can see but this drawer needs to be on someone's computer somewhere, usually a big shared chest of drawers, where the world can see it but 1and1 do that too and it doesn’t cost too much. You also want to look for a hosting package that supports PHP. This is the techy stuff that the OpenCart software I talk about below needs to run but your hosting company should be able to help.

I then recommend checking out OpenCart free shop software and I’m going to actually put a link to their store here because it is so good and completely free to download and install. Any questions you have about installing OpenCart you can either contact 1and1 where it's hosted or OpenCart have a forum and more often than not any questions you have will already have been asked by someone else so you can source answers pretty quickly.

OpenCart is great for file download sales such as patterns. They also include features like coupon codes and discounts, social media links, featured products and related products.

I mean that's a real quick rundown of getting your own website the cheapest way possible but if you are serious about your business then getting your own website is definitely the way to go but never ever go to a web agency! They WILL cost you thousands and you probably won't get a very good website at the end of it.

Just remember that if you have lots of likers on Facebook and lots of followers on Etsy, even subscribers on YouTube, if these websites disappeared tomorrow your business is pretty much dead in the water.

But most of all? Don't be scared of building your own website. It doesn't have to launch tomorrow.

You should always nurture your own community from your own website as best as you can.

Now go check out my website!



  1. Thanks for the honest and insightful post regarding the pros and cons of Etsy. You're right. Ultimately the best bet for anyone taking their online business seriously is to have their own website. And as you've pointed out, it's not as daunting as many people take it to be. Even selling in Etsy can also be daunting, given the number of things you have to do and maintain for your store to remain relevant.

    Premier Marketing Solutions & Networking, LLC

  2. That is pretty much the bottom line; Etsy is a tool, and it is up to a seller's creativity to use it and to maximize the potential of a brand with it. The goods never sell themselves. Furthermore, Etsy is really more of a platform, a stall that organizes all your goods and puts up all their prices for all to see and buy. In the end, you still have to market your wares to get people to buy them.

    Anthony Khoury @ Easy Dial Marketing